Can I ask you two quick questions?
The first is: Are You a small business owner or solopreneur – or do you plan to start your own business sometime soon?
And the second: Could You Spare A Few Minutes To Help A Mature PhD Student with some research?
If you’ve answered “YES!” to these two questions, then I’d love to hear your views on the marketing challenges you face as a small business owner to help with my ongoing research – So Can You Please Help Me?
Hello There!
My name’s Chris Kent and I’m conducting some research for my Part-Time PhD in Digital Marketing at Manchester Metropolitan University.
My research focuses on whether small business owners can keep up with the rapid changes in modern marketing as a result of technology and the internet, and whether you can take advantage of what modern marketing has to offer to successfully promote your business.
I know how difficult it is to start, run, and succeed as a small business owner – in fact, my first tech business in the late 80’s failed because I didn’t really understand marketing. That was a painful experience!
My motivation is to help increase micro-business start-up success rates. I’m also hoping my research will go some way to convince the government to do more to help small business owners, just like you, with relevant and practical modern marketing training and support.
Let me explain why this is important:
What I’m really interested in hearing about is what real day-to-day marketing challenges you face as a small business owner in the 21st Century – and what can be done to help you!
Why am I doing this now?
During my Master’s research a few years ago I conducted 25 face-to-face in depth interviews with entrepreneurs and small business owners and that gave me some fantastic insights. In fact, it was the inspiration for my book “21st Century Marketing: What it is, Why it matters, and How to do it” which I’ve written specifically to help small business owners get to grips with everything modern marketing has to offer.
Before I go to the next stage of my PhD research my Professor has suggested I validate what I’ve done so far with a short survey to get some ‘volume data’ to make sure nothing fundamental has changed – and that’s where you come in…
I wanted to make this fun, relevant, and quick (because I don’t take up too much of your time), so I’ve created a short quiz which you can access here <BUTTON>
This is completely anonymous (unless you want to accept my ‘Thank You’ gift at the very end), and I would really appreciate your totally honest answers to each of the questions. Most answers require just a click of the mouse, but there are a few questions where a brief answer is required - and in these cases the more explanation you can provide the more helpful your answer will be to me.
So here’s the plan…
Step 1: Click the button below and it’ll take you straight to the quiz
<BGBB>
Step 2: At the end of the quiz, as a ‘Thank You’ for taking part in my research, I’ll give you the opportunity to register as a FREE Member of my 21st Century Marketing Academy where you can grab yourself a copy of Chapter 1 of my book and I’ll also give you access to the mini-course that accompanies it.
Total Transparency: You are being invited to take part in purely Academic Research as an anonymous participant. It is being conducted strictly in line with Manchester Metropolitan University research guidelines and ethics, and as a Chartered Marketer and member of the Charted Institute of Marketing I have very strict professional rules to follow as well. I must also stress that this research is NOT a covert attempt to get your email and start filling your inbox with spam!
If you do not wish to share your email address with me, that’s absolutely fine and I sincerely thank you for taking part in my research. All you need to do is close the window that invites you to enter your details to receive your ‘Thank You” and that’s it!
However, if you would like to accept my offer to join The 21st Century Marketing Academy as a FREE Member then I’ll need your details to create your account and send you your username and password.
At this point you will be added to my student database and be able to enjoy all FREE content (forever) and take the opportunity to enrol on premium training programmes if you so choose.
I really would like to offer you this opportunity as a personal ‘Thank You’ for taking the time to help me with my research, and I hope together we can ultimately influence government to give you and your fellow heroes of the modern economy more support to really help you succeed.
To pop over to the quiz all you need to do is
<Click this button>
And once again, Thank You very much for your help and I’ll see you inside The 21st Century Marketing Academy.
One final note: Just to reassure you the content shared here is genuine, you can find out more about me at www.chriskent.com and you can visit www.21stCentury.Marketing to find out more about The 21st Century Marketing Academy. And finally, if you’d like to connect with me on LinkedIn my ID is https://www.linkedin.com/in/chriskentmsc/
Thanks Again! And I hope together we can make a difference!
Kind regards,
Source
What I’m really interested in hearing about is what real day-to-day marketing challenges you face as a small business owner in the 21st Century – and what can be done to help you!
Why am I doing this now?
During my Master’s research a few years ago I conducted 25 face-to-face in depth interviews with entrepreneurs and small business owners and that gave me some fantastic insights. In fact, it was the inspiration for my book “21st Century Marketing: What it is, Why it matters, and How to do it” which I’ve written specifically to help small business owners get to grips with everything modern marketing has to offer. Before I go to the next stage of my PhD research my Professor has suggested I validate what I’ve done so far with a short survey to get some ‘volume data’ to make sure nothing fundamental has changed – and that’s where you come in…
I wanted to make this fun, relevant, and quick (because I don’t take up too much of your time), so I’ve created a short quiz which you can access here <BUTTON>
This is completely anonymous (unless you want to accept my ‘Thank You’ gift at the very end), and I would really appreciate your totally honest answers to each of the questions. Most answers require just a click of the mouse, but there are a few questions where a brief answer is required - and in these cases the more explanation you can provide the more helpful your answer will be to me.
So here’s the plan…
Step 1: Click the button below and it’ll take you straight to the quiz
<BGBB>
Step 2: At the end of the quiz, as a ‘Thank You’ for taking part in my research, I’ll give you the opportunity to register as a FREE Member of my 21st Century Marketing Academy where you can grab yourself a copy of Chapter 1 of my book and I’ll also give you access to the mini-course that accompanies it.
Total Transparency: You are being invited to take part in purely Academic Research as an anonymous participant. It is being conducted strictly in line with Manchester Metropolitan University research guidelines and ethics, and as a Chartered Marketer and member of the Charted Institute of Marketing I have very strict professional rules to follow as well. I must also stress that this research is NOT a covert attempt to get your email and start filling your inbox with spam!
If you do not wish to share your email address with me, that’s absolutely fine and I sincerely thank you for taking part in my research. All you need to do is close the window that invites you to enter your details to receive your ‘Thank You” and that’s it!
However, if you would like to accept my offer to join The 21st Century Marketing Academy as a FREE Member then I’ll need your details to create your account and send you your username and password.
At this point you will be added to my student database and be able to enjoy all FREE content (forever) and take the opportunity to enrol on premium training programmes if you so choose.
I really would like to offer you this opportunity as a personal ‘Thank You’ for taking the time to help me with my research, and I hope together we can ultimately influence government to give you and your fellow heroes of the modern economy more support to really help you succeed.
To pop over to the quiz all you need to do is
<Click this button>
And once again, Thank You very much for your help and I’ll see you inside The 21st Century Marketing Academy.
One final note: Just to reassure you the content shared here is genuine, you can find out more about me at www.chriskent.com and you can visit www.21stCentury.Marketing to find out more about The 21st Century Marketing Academy. And finally, if you’d like to connect with me on LinkedIn my ID is https://www.linkedin.com/in/chriskentmsc/
Thanks Again! And I hope together we can make a difference!
Kind regards,
"How To Generate Word Of Mouth In The Digital Age"
Do YOU want to discover how to generate consistent word of mouth for YOUR business in the 21st century?
If so, then this is one presentation you will NOT want to miss!
Andrew Charlton
CEO, Hashtag Events
"Chris Kent has cracked the nut to this illusive holy grail of modern marketing and explains exactly what you need to do to put your business firmly on the map.
This powerful fast paced presentation is packed with ‘light bulb moments’ as Chris takes you on an enlightening journey from before the Internet, to the impact mobile phones have on our daily lives - and what it means to you as the marketing manager of your own small business.
Chris is a true master of his craft and if you attend just one presentation this year, make sure THIS is the one!”
You're Invited To The Next Event
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About This Presentation...
Most small business owners just do not have the skills they need to market their business successfully in the 21st century - yet most have to play the role of marketing manager and are responsible for every aspect of marketing their business!
The modern marketing landscape is so complex and Callie, a yoga teacher and micro-business owner who runs her own yoga studio, really summed up the modern marketing challenge quite eloquently:
"It’s a real jungle out there and it’s all so complex – what with digital marketing, social media and everything else.
Plus there are so many self-proclaimed experts talking about so many different things it’s impossible to know who to trust and where to start.
Marketing generally is just so confusing these days it’s a real nightmare for people like me.”
As a small business owner you need sales to generate the cash to build and grow your business. And it’s marketing that ultimately drives sales. It’s a simple 1 - 2 sequence.
Marketing first, Sales second.
Marketing creates the interest and opens up the opportunity; Sales closes the deal and puts cash in the bank.
So where do you start?
A good place is to ‘think outside the box’ and start with the end in mind!
Generating word of mouth for your business has always been, and always will be, the 'holy grail' of marketing and the ultimate key to success. Why? Because your happy customers will become your greatest advocates and enthusiastically help promote your business - for FREE!
If you really want your business to thrive and enjoy the benefits you deserve as a successful business owner, you need a way to consistently and reliably generate word of mouth for your business.
And that's where the 21st Century Marketing System comes in. It’s been designed specifically to help small business owners, just like you, get to grips with every aspect of modern marketing that will make the biggest difference to your business in the shortest possible time.
It is your step by step guide to helping you take advantage of everything modern marketing has to offer - and with one goal in mind...
Generating that all important word of mouth for your business - Consistently!
That's exactly what we teach here at The 21st Century Marketing Academy and that’s the precise focus of this presentation.
Here’s a quick summary of what you’ll learn...
Your FREE Gifts
As an attendee you’ll also be given the opportunity to:
Who Is This Presentation For?
This presentation has been designed for entrepreneurs and small business owners, specifically...
Budding Entrepreneurs
If you one day dream of starting your own business or are currently planning your new venture, and want to get off to a flying start then this is most definitely for you!
Start-Up Micro-Business Owners
If your start-up business is less than two years old, then this is the perfect time to review your marketing strategy and discover how to drive new customers to your door.
Established Small Business Owners
If you’re an established business owner who wants to take your business to the next level, then this could be the game-changer you’ve been waiting for.
About The Speaker
Chris Kent MSc (Dist) CMgr FCMI CDOL MCIM Chartered Marketer
Entrepreneur turned part-time academic, Chris Kent is a leading authority on micro-business marketing. He holds a Master’s degree in Digital Marketing Communications from one of the UK’s top universities in the field following his research into the impact the global digital marketing skills gap has on micro-businesses – a topic he continues to research as he now works towards his PhD.
He is the creator of the 21st Century Marketing System and author of “21st Century Marketing – What it is, Why it matters, and How to do it” - a pragmatic, holistic and practical approach aimed at helping fellow entrepreneurs and micro-business owners get to grips with the complex and very real demands of modern marketing.
In addition to pursuing his research interests, Chris spends his time teaching the 21st Century Marketing System, writing, speaking, and guest lecturing on a number of topics including: Digital Marketing Strategy, Strategic Brand Development, Micro-Business Marketing, Customer Journey Mapping, Copywriting, Targeted Content Creation, and Search Engine Friendly Website Design as well as many other related topics.
In his spare time he enjoys reading, walking, and is still trying to learn Russian.
You can find out more about Chris at www.chriskent.com
Chris’ Master’s dissertation identified the real problem, and his book articulates the solution.
Now THAT’S a powerful combination!
A Personal Note From The Author From The Forward Of His Book...
Forward
I started my first business over thirty years ago with a dream, great idea, a bank loan, and virtually no clue about marketing - and it cost me dearly! Fortunately, a wealth of practical experience guided my some pretty incredible teachers and mentors both in the commercial world and in academia have helped me rectify my early failings and shaped who I am today.
Many of the 5.3 million micro-business owners who, at the end of 2016, accounted for 96% of all UK private sector businesses also started their entrepreneurial lives with limited marketing knowledge but in a far more demanding and complex modern marketing landscape. They realise that the internet and digital technology is no longer an optional extra, but a key driver to growth, yet the global digital marketing skills shortage often means they have to fend for themselves.
The 25 entrepreneurs and micro-business owners I interviewed as I conducted the research for my Master’s Degree in Digital Marketing Communications frequently expressed shear frustration at the modern marketing challenges they face. Some told me:
“We found plenty of people who could build us a website but no-one could really tell us how to use it to properly market our business. We discovered there is so much more to digital marketing than just having a website and without even a basic understanding of the bigger picture it was extremely frustrating and we made some very expensive mistakes!”
“If there was only someone to guide me and tell me what to do and how to do it when I started out it would have been so much easier.”
“Even with quite a bit of marketing knowledge I really struggle to understand how it all fits together and you can waste a lot of time and money on marketing – it’s all a bit hit and miss.”
“It’s a real jungle out there and it’s all so complex – what with digital marketing, social media and everything else. Plus there are so many self-proclaimed experts talking about so many different things it’s impossible to know who to trust and where to start.”
What was needed was a simple solution to this complex problem. It was only when I really started to analyse the data from the many detailed interviews that I fully understood the enormity of the challenges they faced-and the lack of real support out there to help them start their entrepreneurial marketing journey. This reignited a fire in my belly that had been simmering for many years – to finally solve the modern marketing puzzle that had eluded me for so long.
That solution is “The 21st Century Marketing System” and it has been specifically designed to help me and these 25 heroes of the modern economy – and the millions of entrepreneurs and small business owners up and down the country – get to grips with the modern marketing challenges we face, turn opportunity into reality, realise their dreams and make the world a better place.
If you want to join them, then this is a great place to start.
Enjoy the journey!
Chris Kent MSc
My Personal Mission
“I am on a personal mission to teach at least 1 million entrepreneurs and micro-business owners how to apply the principles of modern marketing to build and grow their business in the 21st century.
That’s the motivation behind creating the 21st Century Marketing System, writing “21st Century Marketing: What it is, why it matters and how to do it”, and founding The 21st Century Marketing Academy.
If you’re wondering WHY I want to do this, then the answer is simple. My first business failed because I knew nothing about marketing. It was a very expensive and incredibly painful lesson and it took me many years to recover. But recover I did, and over the last thirty years I’ve been blessed with some amazing teachers and mentors. I’ve not just learnt a huge amount about marketing, but also how to apply it in real businesses in the 21st century.
My ultimate goal is to help increase start-up micro-business success rates - but here’s a hard fact to swallow: recent research revealed that 46% of start-up business failures can be directly attributed to lack of marketing skills.
Not lack of a good product. Not lack of great and committed employees. Not lack of opportunities, and even Not lack of finance. But lack of customers - and that’s all down to lack of MARKETING!
That’s WHY I want to help as many entrepreneurs and micro-business owners as I can develop the marketing skills they need to succeed in the 21st century. Because then they will be able to attract their ideal customers by delivering the right message to the right target audience at the right time using the right tools. And if they can consistently generate positive word of mouth then that’s the icing on the cake because their success is virtually guaranteed!”
OK! It's Decision Time...
Is modern marketing a nightmare for YOU and do YOU share some of Callie’s frustrations?
Would YOU like to discover how to generate consistent positive word of mouth for your business?
Do YOU want to take YOUR business to the next level?
If you’ve answered “Yes” to any of these questions, then join us for this short, informative presentation where Chris will reveal the precise point word of mouth is generated in every business.
He'll also show you how you can use these golden nuggets to successfully increase your sales, build your brand, and effortlessly command your ideal customer's attention as you build and grow YOUR business in the 21st century!
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Or Call < Name > on (01234) 123456 to secure YOUR place today!
(c) Copyright 2019 Chris Kent MSc | All Rights Reserved