Can I Ask You Two Quick Questions?

The first is: Are You a small business owner or solopreneur – or do you plan to start your own business sometime soon?

And the second: Could you spare a few minutes to help a mature PhD student with some research?

If you’ve answered “YES!” to these two questions, then I’d love to hear your views on the marketing challenges you face as a small business owner to help with my ongoing research – So can you please help me?

Hi There!

My name’s Chris Kent and I’m conducting some research for my Part-Time PhD in Digital Marketing at Manchester Metropolitan University.

My research focuses on whether small business owners can keep up with the rapid changes in modern marketing as a result of technology and the internet, and whether you can take advantage of what modern marketing has to offer to successfully promote your business.

I know how difficult it is to start, run, and succeed as a small business owner – in fact, my first tech business in the late 80’s failed because I didn’t really understand marketing. That was a painful experience!

My motivation is to help increase micro-business start-up success rates. I’m also hoping my research will go some way to convince the government to do more to help small business owners, just like you, with relevant and practical modern marketing training and support.

Let me explain why this is important:

  • Small businesses are the ‘life blood’ of the modern economy – in fact 99% of all business are SME’s and 97% of those are micro-businesses with less than 10 employees. Micro-business owners like you, really are the heroes of the modern economy, but…
  • Lack of marketing expertise, experience, and skills are a major contributor to the alarming small business failure rates – and that’s a real problem and one that needs to be addressed, because…
  • Most small business owners do all their marketing themselves, but have never been trained properly to perform the critical role of marketing manager in their business, and that’s a real problem because…
  • The modern marketing landscape is so complex – especially when you bring everything digital and social media have to offer into the mix - it’s almost impossible to know where to start!
  • And here’s the real killer – advances in technology and the internet are so rapid, there are just not enough skilled and qualified marketing staff to go around – which makes them expensive! It’s the good old law of supply and demand.

What I’m really interested in hearing about is what real day-to-day marketing challenges you face as a small business owner in the 21st Century – and what can be done to help you!

Why am I doing this now?

During my Master’s research a few years ago I conducted 25 face-to-face in depth interviews with entrepreneurs and small business owners and that gave me some fantastic insights. In fact, it was the inspiration for my book “21st Century Marketing: What it is, Why it matters, and How to do it” which I’ve written specifically to help small business owners get to grips with everything modern marketing has to offer.

Before I go to the next stage of my PhD research my Professor has suggested I validate what I’ve done so far with a short survey to get some ‘volume data’ to make sure nothing fundamental has changed – and that’s where you come in…

I wanted to make this fun, relevant, and quick (because I don’t take up too much of your time), so I’ve created a short quiz which you can access by clicking on the button below

This is completely anonymous (unless you want to accept my ‘Thank You’ gift at the very end), and I would really appreciate your totally honest answers to each of the questions. Most answers require just a click of the mouse, but there are a few questions where a brief answer is required - and in these cases the more explanation you can provide the more helpful your answer will be to me.

So here’s the plan…

Step 1: Click the button below and it’ll take you straight to the quiz

Step 2: At the end of the quiz, as a ‘Thank You’ for taking part in my research, I’ll give you the opportunity to register as a FREE Member of my 21st Century Marketing Academy.

Here's where you can grab yourself a copy of Chapter 1 of my book and I’ll also give you access to the mini-course that accompanies it.

Total Transparency:

You are being invited to take part in purely Academic Research as an anonymous participant.

It is being conducted strictly in line with Manchester Metropolitan University research guidelines and ethics, and as a Chartered Marketer and member of the Charted Institute of Marketing, I have very strict professional rules to follow as well.

I must also stress that this research is NOT a covert attempt to get your email and start filling your inbox with spam!

If you do not wish to share your email address with me, that’s absolutely fine and I sincerely thank you for taking part in my research. All you need to do is close the window that invites you to enter your details to receive your ‘Thank You” and that’s it!

However, if you would like to accept my offer to join The 21st Century Marketing Academy as a FREE Member then I’ll need your details to create your account and send you your username and password.

At this point you will be added to my student database and be able to enjoy all FREE content (forever) and take the opportunity to enrol on premium training programmes if you so choose.

I really would like to offer you this opportunity as a personal ‘Thank You’ for taking the time to help me with my research, and I hope together we can ultimately influence government to give you and your fellow heroes of the modern economy more support to really help you succeed.

To pop over to the quiz all you need to do is

And once again, Thank You very much for your help and I’ll see you inside The 21st Century Marketing Academy.

One final note: Just to reassure you the content shared here is genuine, you can find out more about me at and you can visit www.21stCentury.Marketing to find out more about The 21st Century Marketing Academy. And finally, if you’d like to connect with me on LinkedIn by clicking here

Thanks Again! And I hope together we can make a difference!

Kind regards,

(c) Copyright 2019  Chris Kent MSc  |   All Rights Reserved