Why Strategic Management
is the REAL Skill in Generating Word of Mouth in the Digital Age
Modern Marketing for Modern Managers
Challenging Conventional Thinking: A Strategic Approach to Word of Mouth
The holy grail of marketing is word of mouth – but how exactly do you generate word of mouth for your business offline, online and via social media? Many businesses are so overwhelmed by the sheer complexity of the modern marketing landscape they often don’t know where to start!
Taken from his recent book “21st Century Marketing: What it is, Why it matters and How to do it” Chris Kent MSc, a leading authority on micro-business marketing, will reveal the three biggest challenges most business owners face when trying to generate word of mouth for their business and the steps you can take to overcome them.
Contrary to popular belief, generating word of mouth for any business is not just the responsibility of the marketing department - it involves every single department and function of the organisation. To truly harness the power of the worldwide web the entire management team needs to plant marketing at the heart of the organisation and embrace it as part of their corporate strategy.
And that's precisely what Chris will show you how to do...
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What you'll learn
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When you register you'll also get FREE access to the 21st Century Marketing Academy website where you can download Chapter 1 of Chris' book and take the mini course that accompanies it 🙂
Chris Kent MSc (Dist) CMgr FCMI MLPI CDOL MCIM Chartered Marketer
Entrepreneur turned part-time academic, Chris Kent is a leading authority on micro-business marketing. He holds a Master’s degree in Digital Marketing Communications from one of the UK’s top universities in the field following his research into the impact the global digital marketing skills gap has on micro-businesses – a topic he continues to research as he now works towards his PhD.
He is the creator of the 21st Century Marketing System and author of “21st Century Marketing – What it is, Why it matters, and How to do it” - a pragmatic, holistic and practical approach aimed at helping fellow entrepreneurs, micro-business owners, and managers get to grips with the complex and very real demands of modern marketing.
In addition to pursuing his research, Chris spends his time teaching his 21st Century Marketing System, writing, speaking, and guest lecturing on a number of topics including: Digital Marketing Strategy, Strategic Brand Development, Micro-Business Marketing, Customer Journey Mapping, Copywriting, Targeted Content Creation, and Search Engine Friendly Website Design as well as many other related topics. You can find out more about Chris at www.chriskentmsc.com
In his spare time he enjoys reading, walking, and is still trying to learn Russian.
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